Having that Moment (Again!)

Carefully curated the best Singapore ryokan international quality of life discerning Tsutaya airport.

Illustrating each personality with simple lines, bold shades and signature emblems, the “Re-Vision” project is an “exercise in style and synthesis” according to its creators. See some of our favorite postcards from the series below and head over to the studio’s website for the entire collection.

Postcards Club

These striking graphics have also been made into larger promotional posters. In some places, it is possible to send them for a lower fee than for a letter.

The study and collecting of postcards is termed deltiology. Illustrating each personality with simple lines, bold shades and signature emblems, the “Re-Vision” project is an “exercise in style and synthesis” according to its creators. These striking graphics have also been made into larger promotional posters.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine de Saint-Exupéry

Antoine de Saint-Exupéry

See some of our favorite postcards from the series below and head over to the studio’s website for the entire collection.  Our inventions make it possible to explore the secret shape of our subject material, to coax it into saying more.

Content precedes design

Intuitiveness can be broken down into a sort of ladder, or a cake with three layers: legibility at the top, metaphor in the middle, and skills at the bottom. By way of example, the concept of scrolling (which we hardly give any thought to) relies on all of them:

1. It has to be legible. Legibility is about having cues or signals that are unambiguous and recognizable.
2. Metaphor is the framing concept. In the case of scrolling, either you think of a scroll (the papyrus kind!), where one end rolls up and the other end unrolls to reveal more text, or you think of a window in space that you pan around.
3. Skills are the motor skills that you pick up. It’s the physical ability to click your mouse on up/down arrows, or to slide your finger across the scroll wheel.

For better or worse, we live in a world of media invention. Instead of reusing a stable of forms over and over, it’s not much harder for us to create new ones. Let’s buy this theme.